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Your website should be your 24/7 sales rep. You probably know that your website gives the first impression to first-time visitors, so it better be a good impression.

Having a website that’s looking great is a good start. But it’s the sites that are optimised for conversion that gonna get you results.

In this article, we’ll go through the most critical elements you want to have on your website.

Elements that every high-converting website has in place

Your website needs a catchy design, that’s for sure. An inspiring design makes you look like the professional you are. You don’t want to skip the “About Us” section with photos of you and your team.

Allow potential customers to get to know you before they get in touch with you. Make it easy for people to contact you. High-converting websites will always be very clear on how to contact the company.

Maybe it sounds like this makes a lot of sense, but we see a lot of businesses that lack crucial information on their website about what it is they’re offering. Make sure to list your products and services on your site so people know what it is you offer.

Showing examples of your products and services and having social proof is something you should have.

There’s also the call-to-action (CTA). Want more appointments? Make it easy for people to book an appointment on your site through a booking form.

Want more email sign-ups? Make it easy for people to leave their email address. The call-to-action is about optimising your website for the next step you’d like the visitor to take on your website.

80% of your visitors…

Most people that visit your website simply won’t contact you during their first visit. Even if you’ve got a website that’s highly optimised for converting visitors into customers, you’re probably looking at only 20% of people that will contact you during their first visit.

So what is it you can do to warm up the other 80% of people? One thing you can do it building an email list.

Having an email list lets you re-engage with these potential customers for a while until they’re ready to buy. You can use a so-called “lead magnet” to give away something valuable for free in exchange for their name & email address.

It can be a really simple PDF explaining tips about your industry that are helpful for your audience. For example, if you’re a realtor you could have a lead magnet saying “7 Tips For Finding Your Dream Home In [Location]”.

No matter what industry you’re in, there’s always something valuable to give away for free. And you might not even realise how valuable the knowledge is that you have and can share with others.

After you’ve created your lead magnet you can go ahead and start promoting it. Add it to a section on your homepage and to other pages where it’s relevant to show it. You can also promote it through other channels like Facebook, Twitter, etc.

Why not having these elements in place is hurting your business

Maybe your site does not meet the above elements? The danger of this is that potential customers are not convinced of your qualities.

If the first impression of your business isn’t a great one, potential customers will go to your competitors. Standing out from competitors while becoming the first choice is what’s needed today.

If you feel like you’re not happy with your current website and you feel it’s capable of doing much more, please feel free to contact us.

We’d be happy to look at your website and give you honest advice about what you should do to make your brand stronger and start attracting more customers.